“BRAND STRATEGY TRAINING” HELD AT KUTSO

Kütahya Chamber of Commerce and Industry (KUTSO) continues to organise training programmes for its members. In this context, the “Brand Strategy Training”, delivered by Brand Consultant Eren Özata, was held in the Chamber’s conference hall.

During the training programme, topics such as the importance of branding in the business world, sustainable brand management and strategic positioning were discussed. Participants were informed about accurately defining the role of brands in the market, strategic decision-making mechanisms in investment processes, identifying growth areas and the importance of building a strong brand identity.

The training also included practical evaluations based on the impact of consistency on long-term brand success, strategic approaches that provide competitive advantage and example brand stories from Türkiye. During the question-and-answer session, participants had the opportunity to receive information on matters they were curious about regarding brand management and corporate communication processes.

The training programme organised by KUTSO concluded following the question-and-answer session held with the participants.

News: KUTSO Press Office